We all know whole-body cryotherapy is a powerful tool for a body ‘reboot.’ However, extreme cold addicts could benefit from other wellness and recovery techniques, and your cryosalon could benefit from additional revenue if you put these on your service list.
That is why we reviewed cryo centers worldwide to identify the most suitable add-on services, which could assist cryo entrepreneurs in cross-selling, increasing average bill value and, as a result, their gross income. On the contrary, if you still hesitate about including cryotherapy in your service list, you may find this information helpful to make up your mind.
Here are our top six most popular supplemental treatments in decreasing order. Please note there is a difference in rankings between the US and the international market, especially Europe.
- With 51% worldwide and 44% in the US, COMPRESSION THERAPY holds first place among other add-on services. Compression is commonly used as a part of soft tissue injuries treatment protocol, also known as RICE (Rest, Ice, Compression, and Elevation).
- LOCAL CRYOTHERAPY is close on the leader’s heels, holding a share of 39% globally and 33% in the American market. Unlike whole-body cryotherapy, local cryogenic devices are designed for spot cooling of an injured soft tissue area, relieving pain syndrome in joints, and beauty treatments for the face, neck, and décolleté.
- MASSAGE and PHYSICAL THERAPY come third in the world ranking of additional services. These are offered by 34% of salons. In the USA they hold the 4th spot with 21% of popularity. This category includes both manual therapy and mechanical massage.
- INFRARED SAUNA sessions are offered by 32% of respondents globally and 27% across the USA. This treatment has little or no side effects and is helpful for cardiovascular and rheumatologic disorders.
- Almost 22% of cryo salons worldwide and 16% in the USA offer CRYOLIPOLYSIS, a relatively new treatment that involves non-invasive fat destruction by extreme cold exposure.
- RED LIGHT THERAPY uses low wavelength red light to deal with skin conditions, scars, and signs of aging. Light therapy equipment varies in size, form, and design but considering its relatively low operating cost, it offers great value for any salon.
The remaining positions in the ranking are occupied by the treatments used by less than 15% of the cryosalons under review:
- If a customer seeks recovery from an injury or stroke or needs relief from chronic or acute pain, he can certainly benefit from ELECTRICAL MUSCLE STIMULATION, or EMS. Electrical stimulation uses mild electrical currents to address either muscle (muscles strengthening effect) or nerve (pain relief effect).
- HYPERBARIC OXYGEN THERAPY is not for everyone and should be prescribed only by a healthcare provider. Nevertheless, it has proven efficiency in healing stubborn wounds, injuries, bone infection, and restoring adequate blood flow in the arteries.
- A silhouette remodeling technique CRYO T-SHOCK is offered by 11% of cryosalons and is based on intermittent hot and cold exposures employing manual massaging within one treatment session. It is aimed at fat tissue freezing that causes fat cells to die.
- SPA CAPSULES are used for weight loss, anti-cellulite, anti-aging, massage, and stress relief. It’s a self-automated unattended device, which is extremely important in the current pandemic situation.
- TANNING ROOMS, KINESIOTAPING, ELECTROMAGNETIC THERAPY, SALT THERAPY, and FLOATING are less frequently combined with super low temperature treatments but they are still a valid option.