How to launch your cryobusiness?

It might sound trite or too obvious, but any business requires planning start-up costs. It would help if you found out when you hit your break-even point, i.e., when your total sales equal your total expenses and your business becomes profitable. 

In this context, purchasing a cryosauna in addition to the services you already provide looks like a safer option. It is easier to make whole-body cryotherapy services profitable if they are incorporated into an operating business. Plus, your loyal customers will most likely be the first to try out your brand-new cryotherapy services. However, we know a lot of successful stand-alone cryotherapy businesses with a cryosauna at the core and whole-body cryotherapy sessions as the primary source of income (some 25% of our buyers). 

We assume that you already have some business experience. As this experience differs from person to person, some tips below might seem self-evident. We just want to make sure that you don’t miss anything important when calculating your budget. So, apart from finding premises, you will need to secure the funds for branding, printed marketing materials, offline advertising in your city, social media pages and/or website, accounting services, communications, administrative costs, including CRM software, along with other expenses to keep the business running. 

The best, although not easiest, way to launch your business is to create a rollout plan, from preparatory steps through its break-even point and to further development.